Responsibilities:

You will be responsible for managing, optimizing and scaling paid marketing campaigns across Affiliation, SEM, paid social and display. Your focus will be on increasing customer acquisition and driving strategic growth in the European market.

• Plan and execute all digital acquisition activities using ads platforms, including display advertising campaigns, PPC, programmatic, affiliation program, social media etc.
• Manage budget and campaigns across various digital platforms (Google Ads, Meta Ads, Native Ads,), ensuring maximum efficiency and impact.
• Ensure optimization for key traffic metrics by closely monitoring cost-per-acquisition (CPA), click-through rates (CTR), and conversion rates.
• Continuously monitor our performance against the set forecasts. 
• Regularly assess progress to ensure we stay on track to achieve our goals. If we fall short, identify the root causes, and take proactive steps to address them.
• Develop and execute actionable plans to close any gaps, ensuring our trajectory aligns with the forecasted targets
• Budget Management and Reporting: manage paid media budgets & monitor financial performance.
• Prepare reports to summarize campaigns results and present strategic insights, providing recommendations for continuous improvements and adjustments to strategies.
• Collaborate with cross-functional teams, including design, content, and acquisition, to maximize campaign effectiveness and to align all acquisition activities with the companys overall goals.
• Performance Marketing Expertise: Stay up-to-date with the latest growth marketing trends and techniques, and implement them as appropriate.

Requirements:

• Near-native fluency in French, both written and spoken.
• Prior experience in a similar role and a proven track record of growing performance, including measurable user acquisition, quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
• Expertise in tracking and analyzing advertising campaign performance.
• Strong attention to detail and a structured, methodical approach to tasks.
• Excellent analytical skills to leverage metrics, analytics, and consumer behavior trends to drive actionable insights and recommendations.
• Problem-solving skills and common sense in addressing challenges.
• Eagerness to learn new tools and techniques.
• Familiarity with health products and e-commerce is a plus.

The company:

For over 25 years, the Therascience Group has been developing and marketing health supplements, herbal medicines, dietary products for weight management, and energy products for athletes. The company is headquartered in Monaco and has expanded its operations throughout Europe.

Your recruiter:

Maria, Senior Talent Acquisition Specialist @ Effitalents.